Start where you actually are
You come to us with a problem, not a brief.
Most founders don’t walk in asking for research. They walk in with a problem, in their own words. These are 32 of the ones we hear most often. Open any one to see what is usually going on underneath it, and what we would set out to establish.
32 business problems7 areas of the business
The 32 problems
Recognise yourself, then look underneath it.
See your problem in there?
Every problem has a decision behind it and evidence that can resolve it. The Audit is the quickest way to find which one is really yours.