Product · Continuous intelligence
The Consumer Intelligence Desk.
Intelligence as a function, not a one-off study. It is a standing external watch on your market and your customer that turns raw signal into decisions you can back with evidence, and it runs without stopping.
“A Sprint measures a position. The Desk measures movement.”
Two ways to work with Cadorial
One decision, or the whole moving picture.
Decision Sprint
A focused engagement that gathers the evidence for one material decision and hands you a defensible answer. It measures a position: where you stand right now, on one question.
See the Sprint →Consumer Intelligence Desk
A standing external intelligence function. Nine radars watch continuously; the intelligence cycle interprets what moves. It measures movement: what is changing out there, and what you should do about it.
You are hereWhat the Desk watches
Nine radars, always on.
The Desk keeps a continuous watch across nine dimensions of the market and the consumer. Each radar surfaces a different kind of signal.
01 · Market & Competitor
competitor moves, category shifts, share of attention
Inside the Desk
The continuous capabilities.
Fourteen standing capabilities, drawn from four of our practices, run continuously inside the Desk. Think of them as the always-on version of the focused work a Sprint does once.
Brand & Communication Intelligence
- Brand Health & Tracking
- Social Listening & Sentiment Analysis
- Competitor Communication & Campaign Monitoring
- Reputation & Crisis Signal Monitoring
Customer Experience & Loyalty
- Customer Satisfaction (CSAT)
- Net Promoter Score (NPS)
- Online Community Panels / Longitudinal
- Customer Voice & Review Intelligence
- Complaint & Adverse-Reaction Pattern Analysis
Shopper & Retail Intelligence
- Marketplace Intelligence
- Availability & Distribution Tracking
Market & Strategic Intelligence
- Competitor Launch & Pricing Monitoring
- Category Movement & Trend Monitoring
- Regulatory & Claims Environment Monitoring
How signal becomes decision
The intelligence cycle.
The radars collect the raw signal. The cycle then turns that signal into a question worth answering, then into an investigation, a decision, and an action. What we learn from that decision shapes the next thing we watch. Fourteen stages, running as one continuous loop.
- 01Define
- 02Collect
- 03Validate
- 04Classify
- 05Compare
- 06Interpret
- 07Signal
- 08Assess
- 09Diagnose
- 10Investigate
- 11Decide
- 12Act
- 13Measure
- 14Learn
Why it is not just monitoring
From watching to deciding.
Plain monitoring tells you a number moved. The Desk goes further. It tells you what the movement means, what is worth investigating, and what you should actually decide.