About Cadorial
Research is only worth buying when it changes a decision.
That one idea is why Cadorial exists, and why we are built the way we are. We are a consumer intelligence firm. We connect what people do as consumers to what a business should do next, and we start from the decision, not the method.
What we are
A consumer intelligence firm, built around decisions.
Most research firms lead with a list of methods. We built something else first: a map of the commercial decisions a consumer business actually faces, from its first product to defending its lead. The research follows the decision, not the other way around. It is a small difference in wording and a large difference in what you get.
The architecture
The whole system, in the open.
We mapped 32 problems founders describe in their own words, the 124 decisions underneath them, the 8 practices that answer those decisions, and the 79 services that do the work. Two ways to engage sit on top: a Decision Sprint for a single call, and the Consumer Intelligence Desk for an ongoing watch. The Consumer Blind Spot Audit is the way in.
How we work
We show the working.
Decision first
We start from the call you have to make, not a method we want to sell.
Evidence over opinion
We name our assumptions and show the working, so you can check it rather than just trust it.
Calibrated for India
Read for the Indian consumer by region, income, life-stage and channel, not a global template.
Proportional to the decision
A small business does not need a big programme. It needs the right read for the decision in front of it.
Where we go deepest
Broad capability, deep in one market.
Cadorial is built for any consumer business. Today our depth runs deepest in India’s beauty and personal care market, and the commercial decisions founders in that market face. The architecture is general. The current fluency is BPC.
How we hold ourselves
Ethics and data, handled properly.
Our research processes are aligned with ICC/ESOMAR principles for market, opinion and social research, and our data handling is structured around India’s DPDP framework. We do not invent evidence, and we are clear about what our research can and cannot establish. When research will not solve a problem, we say so.