CAPABILITIES
Eight practices. Forty-plus services. One firm.
Cadorial’s capabilities are organised into eight practices that interlock. A pricing question often becomes a brand-architecture question; a customer-experience study reveals a shopper-channel issue. Most engagements draw on more than one practice, and clients hire us for the combination, not the catalogue.
The page below describes each practice and the services within it.
Tell us your business question; we will tell you which combination fits.
Understanding the Consumer
Deep, structured investigation into who consumers are, what drives their decisions, what stops them, and what they actually value – versus what they say they value.
The foundation under every other practice. Qualitative depth on real people in real contexts; quantitative discipline where it counts.
— Consumer Immersions
— Ethnography Research
— Mobile Ethnography & Video Diary Studies
— Consumer Segmentation
— Consumer Behaviour Studies
— Usage & Attitude (U&A) Studies
— Customer Journey Mapping
— Co-Creation Workshops
→ Explore Practice 1
Brand & Communication Intelligence
How brands are perceived, how communication performs, and what cultural signals shape consumer preference.
Built for brands that want their advertising and communication held to a measurable standard, and the cultural context behind it interpreted with rigour.
— Brand Health & Tracking
— Brand Positioning Research
— Communication & Ad Testing
— Campaign Effectiveness Measurement
— Social Listening & Sentiment Analysis
— Touchpoint / Media Mix Evaluation
— Semiotics & Cultural Analysis
— Influencer Impact Research
→ Explore Practice 2
Product & Pricing Intelligence
What to build, how to price it, and how to de-risk launches before committing capital.
The practice that produces the highest-stakes commercial decisions — what products go to market and at what margin.
— Concept Evaluation & Testing
— Product Testing
— Pricing Research (Psychographic, Van Westendorp, Conjoint)
— Packaging Testing
— Feature Prioritisation
— Innovation & White Space Research
→ Explore Practice 3
Shopper & Retail Intelligence
What happens at the point of purchase — in-store, online, and across channels.
Calibrated to India’s three-channel retail reality — kirana, modern trade, and the rapidly evolving quick commerce tier.
— Shopper Research
— Retail Research
— Channel Strategy Research
— Go-To-Market Validation
→ Explore Practice 4
Customer Experience & Loyalty
What happens after purchase — satisfaction, loyalty, advocacy, and the drivers of retention and churn.
Converts experience data into retention strategy and identifies the drivers behind both advocacy and exit.
— Customer Satisfaction (CSAT)
— Net Promoter Score (NPS)
— Stakeholder & Retailer Feedback
— Acceptor-Rejector Studies
— Churn & Retention Analysis
— Online Community Panels (Longitudinal Research)
→ Explore Practice 5
Market & Strategic Intelligence
CEO-level intelligence for market entry, competitive strategy, investment decisions, and industry positioning.
The practice that informs the largest single decisions a leadership team makes.
— Market Sizing & Forecasting
— Competitive Intelligence
— Market Entry Research (India Focus)
— Industry Landscape Analysis
— Investor Due Diligence Research
— ESG & Sustainability Research
— Cross-Cultural & Localisation Research
→ Explore Practice 6
Digital Experience Research
How consumers interact with digital products, platforms, and interfaces — and where experience breaks down.
For brands whose growth now depends on digital products as much as on physical ones.
— UX Research
— App / Website Usability Testing
— Digital Customer Experience Research
— Conversion & Funnel Research
→ Explore Practice 7
B2B & Enterprise Intelligence
Understanding business buyers, decision-making units, and the complex dynamics of enterprise purchasing.
For B2B brands selling into Indian enterprise, where the buying committee runs to ten or more stakeholders and decision cycles stretch across quarters.
— B2B Buyer Journey Research
— Win-Loss Analysis
— Account-Based Research
— Partner & Channel Ecosystem Research
→ Explore Practice 8
Mixed-method · Auditable · Senior-led · Decision-ready
Every Cadorial engagement combines qualitative and quantitative methods where the question demands, documents the approach in a methodology note clients can audit, is led by a senior partner from brief to debrief, and ends in an Executive Decision Brief — not a 100-slide deck.
Not sure which practice fits?
Tell us your business question. We will tell you which combination of practices fits — and a senior partner will respond within one business day.