How We Work
Using The Revenue Architecture framework, we evaluate five structural pillars across four concentrated weeks of analytical work. Each week targets a specific dimension of Revenue architecture. The result is quantified findings—not recommendations—with specific annual rupee cost for every structural leak identified.
Revenue Architecture Reconstruction: 4 Weeks
Unit Economics Reconstruction
We rebuild your financial structure from raw data. Not from your dashboards. Not from your reported margins. From transaction-level data, reconstructed clean. We calculate true gross margin (not reported margin), contribution margin by customer cohort, all-in CAC (including hidden costs like creative, tools, and team overhead), LTV by cohort (not blended averages that mask degradation), and payback period waterfall showing exactly when each customer becomes profitable.
Output: 3-page Financial Reality Memo
Acquisition Architecture
We evaluate your structural dependencies. Where is your acquisition concentrated? How fragile is that concentration? We calculate channel concentration risk score, CAC efficiency by source, attribution quality audit (how reliable are your numbers?), conversion bottleneck mapping (where exactly do prospects drop off?), and creative fatigue signals (are your campaigns degrading?).
Output: Channel Fragility Scorecard
Retention & Capital Sequencing
We model long-term durability. Growing revenue can mask declining cohort quality for months or even years. We conduct cohort retention degradation analysis, capital deployment sequencing audit, hiring timing evaluation, tool and spend bloat assessment. Every structural leak is identified and quantified in annual rupee cost.
Output: Structural Leak Index (₹ quantified)
Stress Testing & Blueprint Delivery
We simulate fragility boundaries. Four standardized shock scenarios test your structure’s resilience: CAC increases 20%, retention drops 5%, CPM (Meta/Google) rises 30%, discount dependency increases 10%. For each scenario, we calculate payback period extension, margin compression, cash runway impact, and the exact structural breaking point. The result is a sequenced action plan with kill criteria.
Output: Complete Diagnostic Deliverable
What You Receive
A one-page architectural model connecting revenue sources to acquisition channels, contribution margins, retention dynamics, and capital efficiency multipliers. This becomes the structural blueprint of your commercial engine.
5–8 quantified structural leaks, each translated into annual rupee cost. For ₹10Cr+ companies, this document alone typically reveals ₹50L+ in recoverable inefficiency.
Four standardized stress scenarios showing exactly where your structure breaks under pressure. Includes collapse thresholds, margin compression curves, payback extension impact, and early warning indicators.
A sequenced action plan structured into Priority 1, 2, and 3 interventions. Each includes timeline, dependencies, capital allocation requirements, and kill criteria for abandonment.
Total deliverable: 8–10 page deck. Not 60 slides of filler. Concentrated, quantified, actionable.
Delivery format: 60–90 minute live presentation followed by the written document..
Diagnostic Fee
Diagnostic Fee: ₹3L – ₹8L depending on scope.
Payment Terms: 50% advance to begin, 50% on delivery.
If we identify ₹50L in structural leakage (typical for ₹10Cr+ companies), the diagnostic fee represents 10:1+ ROI. Most diagnostics reveal significantly more. The fee is not for analysis hours. It is for preventing capital destruction you cannot see yet. This is architectural diagnosis, not tactical consulting.